Natasha A. Chuk

media theorist + arts writer

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CURRENTLY READING: SENSORIA, THINKERS FOR THE TWENTY-FIRST CENTURY

December 31, 2020 by Natasha Chuk

I’m wrapping up 2020 with McKenzie Wark’s provocatively and insightfully written text, which places her in dialogue with the work of others concerning aesthetics, ethnographics, and technics.
On technics, vis-à-vis Manovich’s Software Takes Command:

‘There’s a whole rhetoric about disruption and innovation, but successful software gets adopted by users by not breaking too hard with those users’ cultural habits. Things happen in what Bratton calls the blur. Thus, we think there’s novelty where often there isn’t: the start-up business plans are often just copies of previous successful ones. But we miss it when there’s real change: at the level of what users actually do, where the old is a friendly wrapper for the new’ (p. 195).

December 31, 2020 /Natasha Chuk
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